How EOS Blew Away The Competition

It was seven years ago that small orbs of lip balm began appearing on shelves of store such as Wal-Mart and Target and online on Amazon. Lip balm isn’t a new products, it’s one we have been using for a century. But in that time nothing has changed about the skin care product except price. Each company has put a new label over the same tube. Along came Evolution of Smooth, which is the full name of the company, and they totally reinvented lip balm. No longer was there an active ingredients list. Gone was the tube. You now see women pulling little balls of lip balm from their purses. EOS brought natural ingredients to the market. They brought many flavors that hadn’t been previously available. More importantly EOS brought fun and enjoyment to a stale product. https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html

Sanjiv Mehra, teamed up with Jonathan Teller and Craig Dubitsky to create EOS, evolutionofsmooth.ca. They saw an opening in the lip balm market. Consumer research showed that the majority of people buying lip balm were women. Wanting to completely innovate the industry with their product they hired a clay artist to help with the design of the container. Their idea was to make a product that would engage all of the senses, from the flavor and smell of the lip balm to the color and feel of the orbs, it was all designed to provide women with a product they would love. And love it they did. EOS sales one million units per week, and the future looks just as promising. Not only is the lip balm flying off the shelves, but EOS is also being seeen being used by celebrities such as Miley Cyrus and Kim Kardashian. All the buzz combined with a great product keeps driving sales higher.